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Where Legacy Tells Stories That Stay

Ba Na Hills Golf Club – Greenery Movement

Client
Year

2025

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For Legacy Mekong Can Tho, Autograph Collection, branding is about how every detail shapes the guest journey. This project marks the rebranding of Legacy Mekong Can Tho as it joins Autograph Collection, a transition that called for a refined identity while preserving the soul of the original destination.

Where Legacy Tells Stories That Stay

Chiic Digital was proud to lead this branding journey, capturing the essence of a luxury resort nestled in the heart of the Mekong Delta. The challenge was to evolve the brand into a new chapter while remaining deeply rooted in its sense of place. 

Our approach was to build the identity of Legacy Mekong around three defining pillars:

 

Heritage – Inspired by the rich cultural tapestry of the Mekong Delta, capturing a timeless sense of history and local character.

Nature – Reflecting the serene waterways and lush landscapes that define the region’s tranquil beauty.
 
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Luxury – Expressed through refined details and understated elegance, shaping a sophisticated yet -calming resort experience.

From stationery and printed materials to in-room collaterals and guest touchpoints, each piece — from welcome letters and menus to brochures, signage, and event materials — was thoughtfully designed to balance sophistication, functionality, and storytelling. Neutral palettes, refined typography, and subtle gold accents evoke the tranquil yet luxurious character of the Mekong experience.
Team Credit

Director:                          Chou Ng
Art Director:                    Hoang Dam 
Creative Director:           Iris Ng
Account Manager:          Phelan Ng
​Senior Designer:             Phuong Tien
Content Creator:             Kiem Diep

Chiic Digital also developed the social media direction for the resort, translating the brand identity into a cohesive digital presence. 

Through curated visuals and storytelling, the content reflects the pillars of the brand while showcasing the resort’s cultural richness, tranquil landscapes, and refined lifestyle – allowing audiences to experience the spirit of the destination even before their arrival.